1. Campaign Strategy: Develop effective advertising strategies to achieve organizational goals, considering target audience, budget, and campaign objectives.

2. Campaign Planning: Collaborate with cross-functional teams to define campaign requirements, timelines, and budgets. Conduct market research and competitor analysis to identify trends and opportunities.

3. Campaign Execution: Coordinate with creative teams to develop compelling ad content and visuals. Implement campaigns across multiple digital platforms such as search engines, social media, display networks, and mobile advertising.

4. Performance Monitoring: Monitor campaign performance using analytics tools, track key metrics, and generate reports. Identify areas for optimization and make data-driven decisions to improve campaign effectiveness.

5. Optimization and Testing: Continuously optimize campaigns by analyzing data, conducting A/B tests, and implementing performance-driven strategies. Identify new targeting opportunities and audience segments to maximize campaign reach.

6. Budget Management: Ensure campaigns are executed within allocated budgets. Monitor spending and provide accurate cost projections. Optimize budget allocation based on campaign performance and return on investment (ROI).

7. Stakeholder Communication: Collaborate with internal teams, including marketing, creative, and sales, to align campaign objectives and ensure consistent messaging. Liaise with external vendors and media partners to negotiate contracts and optimize campaign placements.

8. Industry Knowledge: Stay up-to-date with industry trends, best practices, and emerging advertising technologies. Proactively identify opportunities for innovation and growth.

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