Analytic Business Intelligence (BI) refers to the use of data analysis and visualization tools to identify patterns and insights in business data, and to support decision-making and strategic planning. The goal of analytic BI is to turn raw data into actionable insights that can inform business strategies, optimize operations, and improve performance.
 
By implementing analytic BI techniques and tools, businesses can gain a competitive advantage by using data insights to drive decision-making and improve performance across all areas of the organization.