Local SEO (Search Engine Optimization) refers to the practice of optimizing a website or online presence for local search results. This includes targeting keywords and phrases that are specific to a particular geographic location, such as a city, state, or region. The goal of local SEO is to help businesses and organizations appear in search results when users are looking for products or services in their local area.
 
 By implementing these strategies and others, businesses can improve their visibility in local search results and attract more customers in their local area.